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Monitor Post-Disaster Credit Trends to Help Members in Need


The 7.0 earthquake that devastated Anchorage last week rattled consumers, businesses and the infrastructure [...]

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Power to the People – This Blog’s a Little Different


Cooperatives are brilliant, and we want to express our thankfulness for them. They fill gaps where markets have otherwise failed. Just think of [...]

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How to Mitigate Nonprime Auto Loan Risk and Turbo Boost Your Portfolio


Watching the news regarding auto loan declines and wondering what you can do about it? Auto lending, and particularly for used cars, has been a veritable smorgasbord [...]

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Benefits of Prescreened Loan Campaigns to Hit the Bullseye


Are you blanketing your community with loan offers? Financial institutions are of the heaviest users of direct mail marketing; 71% of banks and credit unions [...]

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Technology & Consumers Are Determining the Future of Credit


Technology is evolving faster than ever, and the lending industry is one of the fastest. Fintech is a very popular investment right now, fueling the competition [...]

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Why Financial Education Is Critical Right Now


Community financial institutions tend to take better care of their customers/members than the big guys, and that includes outstanding efforts [...]

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Open Lending and Ser Technology Form a Strategic Partnership to Say Yes To More Auto Loans


AUSTIN, TEXAS – October 19, 2018 – Open Lending, LLC, is excited to partner with Ser Technology Corporation (Ser Tech) to jointly market Ser Tech’s Fetch Marketing credit data solutions while adding functionality [...]

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Credit Risk Management Basics as Financial Institutions Gear Up for CECL


With CECL (Current Expected Credit Losses) creeping around the corner, consumer credit risk management is a top priority for community financial institutions. It’s critical for [...]

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Direct Mail Marketing Is Far From Dead


Direct marketing, contrary to popular belief, actually performs very well across all age demographics, particularly due to evolving targeting techniques. About 75% of households [...]

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Data-Mined Auto Loans: Not Your Grandfather’s Subprime Lending


The Filene Research Institute recently issued a report, Reaching Minority Households Incubator, of which Ser Tech was a proud participant. We partnered with [...]

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Ser Tech’s Dawn Koeshall: Always Up for a Challenge


Credit unions and banks are heading into a busy time of year, according to Ser Tech Sales Manager Dawn Koeshall, which means it’s busy for her [...]

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Snatch Borrowers From High-Rate Retail Cards With a Recapture Campaign


Consumers rack up a lot of credit card debt over the holidays. Retail sales in December are more than $50 billion higher than any other month of the year [...]

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Don’t Let CECL Catch You Off Guard


Credit unions and community banks have an extra year to comply with CECL, Current Expected Credit Losses, compared to financial institutions registered [...]

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Direct Mail Marketing Is the New Old School


Direct mail marketing is Gucci with the millennials, gnarly with Gen X, and boss with the boomers. It seems to be ‘common knowledge’ that seniors want paper, and millennials only want digital [...]

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From Racing to the Job, Ser Tech’s Sean Wilson Enjoys Life in the Fast Lane


When you’re in customer service at a small business, enjoying and excelling at multitasking is an excellent skill to have, according to Ser Tech Account Manager Sean Wilson [...]

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Ser Tech Adds 11 New Clients


DALLAS – Ser Technology, a financial technology services company that leverages credit data to help financial institutions’ grow loans, manage risk and comply with CECL, recently signed 11 new credit unions [...]

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When Credit Unions Are Thinking Auto Loans, Go Long


As we reach the final stretch of 2018, it’s time to take account of the trends that could impact credit unions’ auto loan lending and how to keep up the momentum. The auto industry is [...]

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Ser Tech and Lanvera Team Up to Deliver FICO® Scores and Pre-Approved Credit


Dallas, TX, July 2018 - Ser Technology (Ser Tech) and Lanvera announced a strategic partnership that will combine service offerings in a single package for financial institutions. Banks and Credit Unions will now be able to [...]

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Combining Old School Marketing With Digital Will Keep Credit Unions’ Auto Lending Humming


As we pass the mid-point of 2018, auto loans are still a massive growth engine for credit unions, despite some of the current challenges [...]

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Credit Unions Can Ignore the Auto-Buying Disruptor Hype and Keep on Lending


As June closed, USA Today reported that sales had increased slightly over prior months, so credit unions can’t count auto lending out, even as overall sales [...]

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Redwood CU, S.F Police CU Sign on for Ser Tech’s Flitter Service


As members thirst for greater knowledge around their credit score, Redwood Credit Union and S.F. Police Credit Union determined that Ser Tech’s Flitter Credit Network was best suited to their needs [...]

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Nonprime Auto Lending Is Something Credit Unions Should Be Doing


When a member is declined for an auto loan from their credit union, they often go on to get the loan somewhere else [...]

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Loan Zone: Auto Lending in a Fintech World


Data-supported target marketing boosts Nova CU’s effort to grow its program and better serve members [...]

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Ser Tech’s Mathias Finds a Home in Credit Unions


When young adults begin their career, you’re never quite sure where you’re going to end up. Ser Tech Sales Executive Steven Mathias started out selling the hot new technology [...]

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Credit Cards: The Default Status You Actually Want


Credit cards are a tough market due to all the competition from big banks, fintech and others, but it’s also a critical one for credit unions for a number of reasons [...]

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Best Practices for an Effective Credit Card or Personal Loan Campaign


Summertime is the right time to begin your holiday credit card and personal loan campaign planning! Start with having [...]

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Prepare Credit Card and Personal Loan Offers Now for a Jolly Holiday


Retail experienced one of the best in 2017, and while it might not be quite as strong in 2018, it is not an opportunity to miss. Get your credit cards [...]

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Education First Credit Union Weds Data With Human Touch


“The $103 million Education First Credit Union in Ohio proves you don’t have to be big to run with the big dogs. Deborah Olbrys, Chief Sales, Service, Marketing & Membership Development Officer, worked hard to help [...]

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Ser Tech Customer Advocate La Juana Sloan: At Your Service!


“I totally love working with credit unions. The vast majority are always the nicest people to get to know. It’s really awesome. It’s just a pleasure.” That is why Ser [...]

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Credit Card Originations Trending Downward While Rates Trend Upward


The number of credit cards originated started trending downward almost two years ago, as did volume of credit originated [...]

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Help Millennials Respect, Not Fear, Credit Cards


Millennials may be in their prime lending years, but they continue to be the puzzle credit unions can’t quite solve. [...]

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Redwood Credit Union Says Financial Education Is Our Why


Credit unions just wrapped up special Financial Literacy Month activities. Many credit unions work hard at financial literacy year-round, placing member well-being over profits. [...]

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Target the Right Student Loan Borrowers at the Right Time


The student loan refinance market is booming as consumers are trying to find ways to increase their income potential. Fintech companies, like SoFi, have been leading the charge into this market, and picking up consumers for other services as well, including real estate products and deposit accounts [...]

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Ser Tech: Data Is the Secret Sauce


At Ser Tech, we’re proud to talk about how we help credit unions, but we’re even more proud when our client credit unions are happy to share their successes with Ser Tech. [...]

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Boost Your Loan Portfolio with Targeted Student Loan Marketing


Roughly $150 billion in student loans is sitting out there waiting to be refinanced, according to credit rating agency DBRS. Is your credit union ready to grab your slice of the pie? [...]

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Examine Credit Unions’ Student Loan Opportunity


Traditionally the benefits of federal student loans have far outweighed much of what private lenders could offer, but that’s changing little by little. [...]

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Student Loans: Credit Unions’ Next Frontier


Student loans are an excellent avenue for boosting and diversifying credit unions’ loan portfolios, as well has helping members with a growing national crisis: the cost of secondary education. [...]

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Looking for New Account Executive


We are looking for an enthusiastic and experienced account executive to generate revenue growth for our consumer credit data solutions to both new and existing clients. [...]

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Concerning the Equifax Breach
If you have not already heard, we want you to be aware that Equifax, one of our key credit bureau partners, was victim to a cybersecurity incident in May and July 2017. We wanted to provide you [...]

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Balance and Ser Tech Announce Strategic Marketing Alliance
DALLAS, TX (June 14, 2017) — BALANCE and Ser Tech have announced the formation of a strategic alliance between the two companies. The alliance provides Ser Tech [...]

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College Debt is A Dream Killer
I had dinner with a friend and colleague last night. We talked about what is top of mind for both of us—in my case, that includes college debt. [...]

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Direct Marketing Still Works in an Electronic World
There’s no denying that the world has dramatically shifted toward electronic communication, so many people wonder if direct marketing still works. The answer is a resounding yes, mainly because direct mail has an 80 [...]

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The High Cost of Poor Credit
Bad credit is an expensive burden that can cost credit union members much more than a low FICO® Score. Bad credit doesn’t just affect members’ loans; it actually branches out to many other areas. [...]

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SER TECH CAREERS


We continue to look for new members of our team who will take the opportunity to build new experiences and help us grow so that we can better serve our customers. Interested in becoming part of the team? Forward your resume to: careers@sertech.com.