There’s strength in numbers. And absolute power in metrics.
Performance metrics are essential to gauging the success of any marketing campaign. That’s why Ser Tech provides all the information you need: reporting, ROI analysis and potential campaign analysis.
You’ll access online mailing reports that include detailed information about your campaign and members mailed. When your CU makes follow-up calls – which we enthusiastically recommend -- Ser provides sample scripts for you to use.
In the digital space, Ser Tech’s Re:member Mail helps your credit union create, design, and deliver compelling email marketing offers to qualified members. After mail is sent, Re:member Mail reports provide statistical information on email, such as deliveries, opens and clicks.
WE SHOW YOU THE RETURN
Need to know your Return on Investment (ROI)? Ser Tech utilizes established tools and processes to determine the exact return vs. cost. We analyze your loan portfolio to identify those members who signed up for loans that were subsequently underwritten. Then we calculate expected interest income against the cost of the campaigns.