Coaching Credit Unions on Credit Data and Kids on Volleyball
Target marketing helps save lenders’ precious marketing dollars
Sarah. Cooke, Monday, November 18
Sales Executive Scott Adams came to Ser Tech a short six months ago, but he’s been working to help grow lenders for more than 30 years. He started his career as a loan officer at a credit union in Indianapolis, which remains his home today, eventually moving on to manage the lending department of another local credit union. He then moved into a sales consulting role with the credit bureau where he spent 25 years helping financial institutions, including many credit unions, grow and manage their loan portfolios.
“I like being able to help our clients improve the lives of members,” Scott said. “I enjoy how we can use credit data to put better products into the hands of consumers.”
Plus, the targeting Ser Tech does helps credit unions and community banks avoid the spray-and-pray method of marketing that can irritate the very people with which financial institutions are trying to do business. And, Scott added, our target marketing helps save lenders’ precious marketing dollars while earning a great return.
“The work we do at Ser Tech helps credit unions and community banks not only acquire new members and customers, but we also assist them in managing their existing ones,” Scott explained, referring to Ser Tech’s ProAct platform, which provides portfolio risk analysis and helps comply with the upcoming CECL – Current Expected Credit Losses – accounting methodology requirements.
When Scott’s not demonstrating to community financial institutions how to use Ser Tech’s data to strengthen and grow their loan portfolios, he can be found demonstrating digs, dinks and dives – on the volleyball court. A lifelong player, he started coaching his daughter, Audrey, when she was in the fourth grade; now she plays at a Big 12 school, so he must have done something right! Plus, his son, Hayden, is a sophomore at Purdue University, studying aviation.
Now that they’re empty nesters, Scott and his wife, Linda, get to spend more time doing what they love, although visiting their kids takes up some of that time not to mention spending time with Scott’s eight brothers and sisters. But they love to travel, with some of their favorite trips being to Barbados, Hawaii and a river cruise down the River Rhine from Switzerland to Amsterdam.
In his free time, Scott believes in giving back to his community. He continues to coach junior volleyball and volunteers at the Merciful Help Center, which distributes household supplies to families in need. He also stuffs and distributes backpacks for back-to-school with his church. And, of course, he’s making time for credit unions! He serves on an advisory council at Forum Credit Union.